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Ring Craft: The Value of Using Everything

Before we even started Art and Soule, we took the time to create a solid business plan to define what we wanted to do and what we would be. Among other things, we created 10 rules that govern our shop. Rule #2 is to be profitable. Profitability for our business is important to our customers. Why? If we don't turn a profit then we can't do this, which means we won't be here to serve you. Good news... we always turn a profit :) Part of running a smart business is to reduce waste. It has a positive impact on the bottom line and is also environmentally friendly. Much like a good chef will try to use all the animal...

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